Atlanta, GA: WaveGuide Studios
gathered more Gold awards at the 2006 Davey Awards for two TV spots.
My Life. My Shoes. My Store.
is part of a national spot campaign for The Athletes Foot
with Fain and Tripp Advertising. Choices is a local
market spot produced with Kilgannon Advertising for Vectren Source
Natural Gas in the New York market.
The two spots are very different, both conceptually and in
production process, according to WaveGuide Studios president
Marshall Peterson, who directed the spots for The Athletes
Foot and served as producer on Choices.
spots for The Athletes Foot were very lifestyle-oriented,
focusing on participation in sports - lots of fast-cutting,
various locations, very action- and people-focused. The Vectren
Source spot was entirely a post-production endeavor, built around
a single stock-footage clip. This project was all about sound design,
retouching and color correction, and a 3D animated logo with flames
erupting from it.
Since 1987, WaveGuide Studios has offerred production and post
services in all media. For more information about WaveGuide Studios
The Davey Awards is sanctioned and judged by the International
Academy of the Visual Arts, an invitation-only body consisting of
top-tier professionals of media, advertising, and marketing firms.