ATL Stirs Controversy
by Pamela Cole
Atlanta, GA, Mar. 23, 2006The film formerly known
as the "Untitled Chris Robinson Project," aka "Jellybeans,"
is stirring up trouble even before it opens in theaters on
Mar. 31 as simply ATL. This film was in production
under so many names, it may have lost its identity along the
way. What started as a contemporary urban comedy has become
a PG-13-rated film with enough violence to spook security
directors at mall theaters.
Local television news station WSB reported today that General
Growth properties, owners of Cumberland and Perimeter malls
in the Atlanta area, issued a memo to mall security to "prepare"
for the film's release.
In the memo, General Growth said, "The movie could
cause behavior problems among customers." The company
later told WSB reporters that they were "just being proactive"
due to problems they had with crowds when another film opened
several years ago.
The Warner Bros. released-film, ATL, was shot in
Atlanta and produced by Atlanta native Dallas Austin and a
string of other named producers including Will Smith. The
film is based on Austin and rap artist T-Boz Watkins' experiences
growing up in Atlanta. The story centers around a skating
rink on the southside of town called "Jellybeans."
Austin is also a music producer who penned the city's new
hip-hop flavored anthem recently, similarly entitled "The
ATL is the first feature film directed by well-known
video director, Chris Robinson. Previewers of the film reported
that it includes some drug-related violence.
For more information, see the website for ATL