By Pamela Cole
GA (July 1, 2006)Atlanta's 76-year-old Fox Theater has
joined the wave of the futurethe digital video future anyway.
Anticipating the eventual shift to films being created and distributed
digitally, the Fox recently installed a new $130,000 digital projection
system (just in time for it's coca Cola Summer Film Festival).
"The Fox Theater has always wanted in everything that it's
done to be at the top of the game, and we want to look ahead to
the future," said Fox general manger Edgar Neiss. "This
is an important technical dimension that elevates the theater one
more time, with respect to the movie experience - which, given our
history as a movie palace, we take seriously."
The Fox joins an elite handful of theaters in Georgia who have
made the move to digital projection. While most films are still
released on 35 mm film reels, digital editions are crisper, more
colorful, and offer higher resolution viewing. And with digital
editions, you won't be seeing those annoying scratches and dust
spots that mar a film after a few screenings. Digital films are
available by satellite through a download distribution system instead
of the typical shipping of actual film reels. This eliminates any
problems with delayed deliveries and shipping charges.
A digital edition of The Da Vinci Code will screen Aug. 17, 2006
at the Fox as part of the Coca Cola Summer Film Festival. That might
improve this film considerably. (See
our review of The Da Vinci Code.)