Atlanta, GAWhen Kilgannon Advertising
ramped up their TV campaign to introduce Vectren Source to the New
York natural gas market, they called upon WaveGuide Studios, who
literally thrust Vectren Source onto the scene with a brilliant
burst of (digital) flame. WaveGuide Studios provided a complete
suite of postproduction services for "Choices," featuring
a driver's indecision when confronted with an unmarked "T"
The spot was primarily built around stock footage from Getty.
with stock footage isn't just a matter of dropping
the shot into the timeline," according to Eric Lease, WaveGuide
Studios Senior Animator. "In this case, the master shot required
multi-band color and exposure correction, plus there were elements
that had to be completely removed. For instance, two birds
flew across the frame, one after the other. The second one was distracting,
so we had to remove it, as well as a ghost reflection of the car's
turn signals and brake lights cast from a filter in front of the
lens. In a shot of a moving car, that can be tricky."
In addition to the stock footage cleanup, Lease
supervised the creation of the Vectren Source logo treatment, in
which a blue flame bursts into being, then burns away the black
coating of a reflective chrome rendition of the logo, which is entirely
invisible on a black background until the flame acts upon it. The
effect combined elements produced in 3D using Maya Unlimited modeling,
animation and fluid simulation modules.
Todd Watson, WaveGuide Studios audio producer,
built a thirty-track enveloping soundscape for the spot in the WGS
ProTools HD studio, making use of digital synthesis, the extensive
WaveGuide Digital sound effects libraries and Foley recording specific
to the project.
For more information about WaveGuide Studios visit http://www.waveguidestudios.com.