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WaveGuide Studios Cooks with Gas

Atlanta, GA—When Kilgannon Advertising ramped up their TV campaign to introduce Vectren Source to the New York natural gas market, they called upon WaveGuide Studios, who literally thrust Vectren Source onto the scene with a brilliant burst of (digital) flame. WaveGuide Studios provided a complete suite of postproduction services for "Choices," featuring a driver's indecision when confronted with an unmarked "T" interchange.
The spot was primarily built around stock footage from Getty.



with stock footage isn't just a matter of dropping the shot into the timeline," according to Eric Lease, WaveGuide Studios Senior Animator. "In this case, the master shot required multi-band color and exposure correction, plus there were elements that had to be completely removed. For instance, two birds flew across the frame, one after the other. The second one was distracting, so we had to remove it, as well as a ghost reflection of the car's turn signals and brake lights cast from a filter in front of the lens. In a shot of a moving car, that can be tricky."

In addition to the stock footage cleanup, Lease supervised the creation of the Vectren Source logo treatment, in which a blue flame bursts into being, then burns away the black coating of a reflective chrome rendition of the logo, which is entirely invisible on a black background until the flame acts upon it. The effect combined elements produced in 3D using Maya Unlimited modeling, animation and fluid simulation modules.

Todd Watson, WaveGuide Studios audio producer, built a thirty-track enveloping soundscape for the spot in the WGS ProTools HD studio, making use of digital synthesis, the extensive WaveGuide Digital sound effects libraries and Foley recording specific to the project.

For more information about WaveGuide Studios visit