WaveGuide Studios Win Davey
March 6, 2006, Atlanta, GAThe Davey Awards honored
WaveGuide Studios for Melissas Story, produced
for Childrens Healthcare of Atlanta. The 18-minute video,
commissioned by Childrens Nurse-Physician Task Force, explores
potentially problematic communication issues between physicians
and nurses, acting as a springboard for discussion and training
sessions. WaveGuide Studios was called upon to produce a video that
showed actual nurses and physicians role-playing effective and ineffective
Instead of an isolated series of vignettes, the video
was developed as a pair of day in the life dramas that
follow the experiences of Melissa Davis, a nine-year-old
appendectomy patient. In the first version, the audience sees the
results of poor communication between nurses and physicians. After
a discussion session, the participants see the same day repeated
with effective communication methods.
We wanted to deliver something that felt both
compelling and realistic, said director Marshall Peterson.
Because there are a number of complex issues involved and
because we had to show the same day in the hospital done both right
and wrong, we knew the final edit would be rather long
-- close to 20 minutes. If we took the usual training/role play
approach, wed put the audience to sleep and they wouldnt
feel any sense of involvement. Instead, we created a TV drama, with
all the pressures and issues that physicians and nurses face distilled
into a single high-intensity day.
Shot film-style in 24p Vericam HD, the finished project
was highly successful, showing measurable results in quality of
care and improved employee spirit. Other hospitals across the country
have expressed interest in using the DVD as part of their communication
training programs. For us, thats the real award,
according to Peterson. When our work delights our clients
and effectively does the job it was designed to do, thats
a home run.
Since 1982, WaveGuide Studios
has been a leader in strategic, creative, production and post services
in all media. The annual Davey Awards honor the achievements
of small firms that derive their strength from big ideas, rather
than big budgets. The Davey Awards are the leading awards competition
specifically for smaller firms, where firms compete with their peers
to win the recognition they deserve.